First. The prospect subscribes to the list owner email lists by filling out a form on the list owners website. This gives the list owner permission to send out emails on the topic there interested in. This is so powerful because you can email the people who have some interest in your product or service. This is known in the marketing world as Permission Email Marketing.

When getting started in your quest to build your own opt-in list. There's a couple of things you should do and shouldn't do. Here some important tips you should remember.

You Should Do This:

1) Always put a subscription web form on your website. This can be done by using different pieces of online software like Aweber or Getresponse.

2) Make sure you mention on your website that they can subscribe to your newsletter or free report. If they just give there name and email address.

3)Make sure you let them know how often, you will be contacting them. Make it very clear to the visitor. What exactly they will be recieving.

4)Make sure you contact the new subscribers right away. Send them a welcome email. In the welcome email give a small over view on what they will be recieving.